Reels

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Rods

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NEW PRODUCT VIDEOS

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FishLab

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Okuma Happenings

New Inspira ISX Spinning Reel

Introducing the Okuma Inspira ISX Spinning Reel, a game-changing innovation in the spinning reel market. Its Torsion Control Armor (TCA) technology provides up to 40% greater torsion and flex resistance with a double arm body design. Enjoy improved stability, smoothness, and power with C-40X carbon fiber construction, ensuring
perfect internal alignment.

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2025 Okuma Product Videos

Watch as John Bretza, Director of Product Development, unravels the intricate details and cutting-edge technology behind our newest product launches. Gain invaluable insights straight from the expert himself and stay ahead of the game.

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X-Series Low Profile Baitcast Reels

Experience unparalleled performance with a lightweight design and a powerful 24lbs of drag. Perfect for tackling tough catches, its precision engineering ensures smooth, effortless casting and retrieval. Upgrade your fishing game with Okuma!

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It's Time to Glow!

Introducing the Okuma Cat Slayer and Cat Slayer Custom Rods! Equipped with a special UV Coating for Black Light use, these rods are perfect for night fishing. Designed with durability and performance in mind, they offer superior sensitivity and strength to handle big cats. Upgrade your night fishing gear now!

Lets Glow!

Meet The Okuma Content Creation Team

Okuma has a great team of Content Creators from all around the country. Meet each of them and check out their channels. Inshore, Offshore, Lake and River, the Team Okuma has a little of something for everyone.

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Looking for parts?

You can now directly order replacement or spare parts online. With a couple of clicks, you can have whatever parts you need for your Okuma Reels delivered directly to your address.

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FishLab Tackle

At FishLab we learn by doing. The water is our lab and we love research! We know there’s a reason when a lure works, and that angling is part art and part science. Check out FishLab's full lineup of baits at fishlabtackle.com

FOR MORE INFO

Get Your Fishing License

Getting your fishing license is the first step in planning your day on the water. Select the location where you’ll be fishing to find out where to buy a fishing license, types of fishing licenses available, age requirements, fishing regulations and fishing license online options.

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FIND A DEALER

Find an authorized dealer near you

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